Howdy Doody Ice Cream Cake Roll Carton, circa 1945
01
Artifact Overview
By the 1940s, refrigerated trucks were transporting pre-packaged ice cream to retail outlets nationwide. Self-serve freezer cabinets in grocery stores allowed shoppers to purchase different ice cream flavors and novelties. This ice cream cake roll took advantage of the highly popular Howdy Doody children's TV show (1947-1960). Howdy Doody, a freckle-faced marionette, was created by radio announcer Bob Smith.
Artifact Details
Artifact
Carton (Container)
Date Made
circa 1945
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
83.21.272
Credit
From the Collections of The Henry Ford.
Material
Cardboard
Dimensions
Height: 4.25 in
Width: 4 in
Length: 4 in
Inscriptions
three sides of container:
HOWDY DOODY ICE CREAM CAKE ROLL
two sides of container:
IT'S HOWDY DOODY DESSERT TIME
front:
[Ingredients]
NET WEIGHT 12 OUNCES
back:
[Information about Howdy Doody premiums]
Hey Kids! Send for Your Howdy Doody Western Tie
. . .
With Every Tie You Receive a Membership Card in Howdy Doody Ice Cream Club!
Attention Ladies!
Special Offer
Party Apron
underside:
CAKE IN THIS ITEM MADE BY NEWLY WEDS BAKING CO. CHICAGO 16, ILLINOIS or
Western Newly Weds Baking Co.
BERKELEY, CALIFORNIA
Patent No. 2214917
IMPERIAL BOX CO. Chicago
Printed in U.S.A."
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