Promotional Sewing Needle Book from AAA of Michigan, circa 1950
THF204763 / Promotional Sewing Needle Book from AAA of Michigan, circa 1950
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Artifact Overview
This 1950s giveaway from the American Automobile Association (AAA) targeted a growing group of post-World War II drivers and car owners -- women. The ad on this needlebook reminded women about AAA's "Advantages, Privileges, [and] Protection" when away from their daily household chores.
Artifact Details
Artifact
Needle case
Date Made
circa 1950
Subject Date
circa 1950
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
87.135.807
Credit
From the Collections of The Henry Ford. Gift of the Automobile Club of Michigan.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Gold (Color)
Dimensions
Height: 3.5 in
Width: 5.5 in
Inscriptions
front:
AUTOMOBILE CLUB / AAA / MICHIGAN / 100,000 / WOMEN / BELONG / THEY NEVER RIDE ALONE / The AAA service rides with them always
back:
ADVANTAGES / PRIVILEGES / PROTECTION / This needle pack is made expressly / for the friends of / YOUR AAA MAN
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Related Content
SetOn Your Way with Triple A
- 11 Artifacts
In 1902, nine regional automobile clubs joined together to create a national motoring organization called the American Automobile Association (AAA). The earliest goal of AAA was to lobby for road improvements. Since then, AAA has devoted itself to all matters that concern American motorists--including driver safety, emergency services, and ensuring the best possible experiences for automobile travelers.