Montgomery Ward & Co. Catalog for Spring and Summer, 1930

01

Artifact Overview

Montgomery Ward's 1930 spring and summer catalog featured several bicycles, including some from store-brand Hawthorne. Children's bikes of the 1930s took inspiration from motorcycles, and many featured faux fuel tanks, loud horns and electric headlights. The catalog's listing for the Hawthorne Flyer bike boasts of its "sturdy motorcycle construction" starting at $33.00 and shipped for only $5.50 down.

Artifact Details

Artifact

Trade catalog

Date Made

1930

Subject Date

1930

Collection Title

Location

By Request in the Benson Ford Research Center

Object ID

87.3.52.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 13.5 in
Width: 9.5 in
Thickness: 1 in

Inscriptions

Text on front cover: TIMES HAVE CHANGED! / NEW WAYS TO MAKE BUYING EASY / WE PAY POSTAGE / AND FREIGHT / ...'and so much more / for your money / at WARD'S" ... / Catalogue No. 112