World War I Poster, "Order Coal Now," circa 1917

01

Artifact Overview

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact Details

Artifact

Poster

Date Made

circa 1917

Subject Date

circa 1917

Creator Notes

Artwork by J.C. Leyandecker; printed by Edwards & Deutsch Lithograph Co. for the United States Fuel Administration.

Collection Title

Location

Not on exhibit to the public.

Object ID

53.5.78.1

Credit

From the Collections of The Henry Ford. Gift of Mrs. D. Dwight Douglas.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 29.5 in
Width: 20 in

Inscriptions

Print reads: ORDER COAL / NOW / At bottom of poster: UNITED STATES / FUEL ADMINISTRATION / Printed at lower right center: EDWARDS & DEUTSCH LITHO CO. CHICAGO. Printed lower left corner: J.C. Leyandecker / No. 2 Written on reverse in pencil: U.S. Fuel Admin - Coal.
World War I Poster, "Order Coal Now," circa 1917