World War I Poster, "Order Coal Now," circa 1917
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Artifact Overview
During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.
Artifact Details
Artifact
Poster
Date Made
circa 1917
Subject Date
circa 1917
Place of Creation
Creator Notes
Artwork by J.C. Leyandecker; printed by Edwards & Deutsch Lithograph Co. for the United States Fuel Administration.
Collection Title
Location
Not on exhibit to the public.
Object ID
53.5.78.1
Credit
From the Collections of The Henry Ford. Gift of Mrs. D. Dwight Douglas.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 29.5 in
Width: 20 in
Inscriptions
Print reads: ORDER COAL / NOW /
At bottom of poster: UNITED STATES / FUEL ADMINISTRATION /
Printed at lower right center: EDWARDS & DEUTSCH LITHO CO. CHICAGO.
Printed lower left corner: J.C. Leyandecker / No. 2
Written on reverse in pencil: U.S. Fuel Admin - Coal.
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