1947 Kaiser-Frazer Advertisement, "One Every Minute is Not Enough!"

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Artifact Overview

Henry Kaiser and Joseph Frazer formed their automobile company in 1945 to take advantage of the post-World War II seller's market. They established production at Willow Run, Michigan, in the same plant where Ford had built B-24 bombers during the war. After a promising start, Kaiser-Frazer sales fell. The company left the passenger car market in 1955.

Artifact Details

Artifact

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Date Made

1947

Subject Date

1947

Location

By Request in the Benson Ford Research Center

Object ID

88.352.350

Credit

From the Collections of The Henry Ford. Gift of George Wind.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 13.625 in
Width: 10.625 in

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    Willow Run Bomber Plant

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    Every American automaker turned its workforce and facilities to military production during World War II. But no project captured the public's imagination like Willow Run, where Ford Motor Company built one B-24 Liberator airplane every 63 minutes. The plant was the embodiment of America's "Arsenal of Democracy" -- the enormous manufacturing capacity so vital to the Allies' victory.