"How the New Chevrolet Wrings More Power and More Miles Out of Every gallon of Gas," 1954

01

Artifact Overview

Artifact Details

Artifact

Advertisement

Date Made

20 March 1954

Subject Date

1954

Location

By Request in the Benson Ford Research Center

Object ID

91.303.337

Credit

From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11.875 in
Width: 8.625 in

Inscriptions

Text reads in part: How the new Chevrolet wrings more power / and more miles out of every gallon of gas... You see a couple of things in our picture / up there that combine to make mighty / fine motoring--the New England countryside / and the new 1954 Chevrolet./ ... / There has never been a Chevrolet / that responded so quickly, smoothly and / quietly to your foot on the accelerator./ ... / New High-Compression Power is / the reason behind these important advantages./ Chevrolet has the highest compression / ratio in any leading low-priced car. / ... / Higher compression means / that the fuel mixture is squeezed more / tightly in the engine to get more work / out of the same amount of gas. /... / Fine, Economical Performance / over the miles is only one reason why / you'll always be glad you bought a Chevrolet. /... / The caption to the right states: Powerglide now available on all models! / .../ Teamed with the "Blue-Flame" engine, / Powerglide is optional at extra cost.