1927 LaSalle V-8 Advertisement
01
Artifact Overview
General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle fit neatly into GM's product lineup in the price gap between Buick and Cadillac. Under the direction of designer Harley Earl, LaSalle featured styling details and color selections beyond anything mass produced in Detroit to that time.
Artifact Details
Artifact
Advertisement
Date Made
1927
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
81.154.4
Credit
From the Collections of The Henry Ford. Gift of Wallace D. Sawhill.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 9.938 in
Width: 6.875 in
Inscriptions
The text above the image reads:
The silent, smooth performance of / LaSalle V-8 is admirably reflected / in the long, flowing lines of / the Convertible Coupe, with body / by Fisher, illustrated below. La / Salle V-8 prices range from $2195, / f.o.b. Detroit. G.M.A.C. / terms available on all body styles
The text below the image of the car reads:
So completely is the ideal of fine work / manship ingrained at the Cadillac / plant that, matter whether it be for / Cadillac or for LaSalle, every detail / of design and manufacture is ap / proached with the same meticulous care./
There is only one standard of ex / cellence, regardless of the task to be / done. As a result, the LaSalle V-8 / provides a degree of quality and a / type of performance far beyond those / suggested by its moderate price.
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