Advertising Poster, "Chevrolet: More People are Winning in 1991"

01

Artifact Overview

Chevrolet featured its Geo subdivision in this 1991 promotional calendar. Introduced in 1989, Geos were positioned as entry-level models intended to compete with imported subcompact cars. Geos were built in collaboration with Japanese automakers Toyota, Suzuki and Isuzu. GM discontinued the Geo brand in 1997, though the cars continued to be marketed under the Chevrolet banner for several more years.

Artifact Details

Artifact

Poster

Subject Date

1991

Collection Title

Location

Not on exhibit to the public.

Object ID

90.319.23

Credit

From the Collections of The Henry Ford. Gift of Judith Smith.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 16.5 in
Width: 24 in

Inscriptions

At upper left corner: More People are Winning in 1991
Advertising Poster, "Chevrolet: More People are Winning in 1991"