"A Merry Christmas and Many More, A Happier New Year Than Ever Before," 1927

Mailing colorful, commercially designed greeting cards had become an American tradition by the 1920s and 1930s. During the holidays, friends and neighbors commonly exchanged cards wishing one another a Merry Christmas or Happy New Year. Publishers sometimes decorated these cards with nostalgic images of traditional seasonal visitors, such as pipers or carolers.