Advertising Poster, "The Essence of Buick," 1988
01
Artifact Overview
"The Essence of Buick" was captured in this advertising poster from 1988. Founded in 1899 and folded into General Motors in 1908, Buick evolved into a premium brand positioned just below GM's top-of-the-line Cadillac. This poster, which featured a 1930s Buick alongside two more modern sedans, highlighted four Buick qualities: substantial, distinctive, powerful, and mature.
Artifact Details
Artifact
Poster
Date Made
1988
Subject Date
24 October 1988 - 27 October 1988
Creator Notes
Designed by Andrew Hanzel and published by General Motors Corporation.
Collection Title
Location
Not on exhibit to the public.
Object ID
88.377.17
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 32 in
Width: 30 in
Inscriptions
Text reads in part:
HANZEL 9-88 / BUICK / SUBSTANTIAL DISTINCTIVE POWERFUL MATURE / THE ESSENCE OF BUICK / OCTOBER 24-27, 1988 / GENERAL MOTORS DESIGN WARREN, MICHIGAN / BUICK / c General Motors Corporation October, 1988.
Keywords |
|---|