Pierce-Arrow Archer Hood Ornament, 1931-1938

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Artifact Overview

Many early 20th century luxury automobile manufacturers outfitted their vehicles with hood ornaments or mascots. These decorative mascots were not only an advertisement for the company, but were also a symbol of the car owner's wealth and good taste. It seems appropriate that American car manufacturer Pierce-Arrow affixed an archer to the fronts of its models.

Artifact Details

Artifact

Hood ornament

Date Made

1931-1938

Location

Not on exhibit to the public.

Object ID

89.1.1734.55.1

Credit

From the Collections of The Henry Ford. Gift of the Family of William L. Mitchell.

Material

Bronze (Metal)

Dimensions

Height: 5.5 in
Width: 4 in
Length: 6 in

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    Hood ornaments -- formally called mascots -- are among the most prominent decorative elements on an automobile's exterior. Manufacturers designed mascots that communicated speed, power, or prestige. Some motorists replaced factory ornaments with aftermarket pieces that conveyed wealth and taste. More practical drivers capped their radiators with functional motometers to measure engine temperature. In any form, mascots made a statement.