Poster, "Farm Work: Rural Electrification Administration," 1935
01
Artifact Overview
The struggles of the Great Depression caused old ideas to be cast aside for new approaches. The modern design of this poster supports the message promoting the newly formed Rural Electrification Administration. The REA brought power to rural areas, transforming rural life, reducing isolation, and making a range of new products available for the farm and home.
Artifact Details
Artifact
Poster
Date Made
1935
Creators
Place of Creation
Creator Notes
Artwork by Lester Beall for the Rural Electrification Administration.
Collection Title
Location
Not on exhibit to the public.
Object ID
91.195.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Linen (Material)
Technique
Screen printing
Color
Multicolored
Dimensions
Height: 41 in
Width: 31.5 in
Inscriptions
At top of poster : FARM WORK
At bottom of poster: RURAL ELECTRIFICATION ADMINISTRATION
Printed upper left corner: BEALL
Keywords |
|---|
02
Related Content
SetCurators' Choice: Agriculture & the Environment
- 24 Artifacts
Calling it his "automotive plow," Henry Ford had Joseph Galamb and C.J. Smith construct this experimental machine. It is powered by a 1905 Ford Model B engine with copper water jackets. This tractor represents either the first or, more probably, the second of several experimental lightweight tractor designs which culminated in the production of the Fordson tractor for U.S. markets in 1918.
SetSocial Transformation
- 50 Artifacts
In 1948, the McDonald brothers transformed their Southern California drive-in restaurant with their radical new "Speedee Service System"--assembly-line production of a limited menu at drastically reduced prices. Richard McDonald created this sign design in 1952. In 1955, milkshake machine salesman Ray Kroc franchised the McDonald's concept--prompting numerous imitators and ultimately turning America into a "fast food nation."
SetAgriculture and the Environment
- 49 Artifacts
"Combines" combine the major tasks of grain harvest: cutting and gathering the crop, threshing and separating the kernels from the chaff, and disposing of the straw. The Massey-Harris Model 20, introduced in 1938, culminated over 100 years of mechanical improvements. One driver operated the self-propelled machine, which reduced the need for hired help during the labor shortages of World War II.