Ford V-8 Souvenir Medal from Century of Progress Exposition, 1934
THF153311 / Ford V-8 Souvenir Medal from Century of Progress Exposition, 1934
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Artifact Overview
Ford Motor Company produced this commemorative coin for the Ford Exposition at the Century of Progress 1934 Chicago World's Fair. This souvenir reminded visitors of their time at the fair. It also advertised Ford's newest innovation, the V-8 engine. Ford introduced the V-8, the first compact and powerful engine affordable to the general auto-buying public, in 1932.
Artifact Details
Artifact
Medal
Date Made
1934
Creators
Place of Creation
Creator Notes
Designed by Walter D. Teague
Location
Not on exhibit to the public.
Object ID
87.231.1
Credit
From the Collections of The Henry Ford. Gift of Ken Huff
Material
Brass (Alloy)
Dimensions
Diameter: 1.25 in
Inscriptions
side 1:FORD / V8 / A CENTURY OF PROGRESS CHICAGO
side 2: FORD EXPOSITION / V8 / 1934
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Related Content
SetSelling the Ford V-8
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Henry Ford's V-8 engine was compact and powerful. It was light enough and cheap enough to put into his inexpensive automobiles. The 1932 Ford with a V-8 engine cost between $460 and $600, depending on options. Its closest price competitor with a V-8 engine was the 1932 LaSalle, which cost about four times as much at $2395.
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Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exhibit became the most talked-about exhibit of 1934, featuring a central Rotunda designed to simulate graduated clusters of gears. After the fair, this building became an attraction at Ford headquarters in Dearborn, Michigan, until it burned down in 1962.