1954 General Motors Motorama Advertisement, "New!...Ultra-New 88 For '54...World's Record 'Rocket' Oldsmobile"

From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.