Wall Drug Sign, 1950-1960
01
Artifact Overview
Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.
Artifact Details
Artifact
Sign (Declaratory or advertising artifact)
Date Made
1950-1960
Place of Creation
Location
Not on exhibit to the public.
Object ID
87.143.2
Credit
From the Collections of The Henry Ford. Gift of Wall Drug Store, Inc.
Material
Wood (Plant Material)
Paint (Coating)
Color
White (Color)
Green
Dimensions
Height: 35.5 in (top board)
Width: 11.5 in (top board)
Depth: 0.75 in (top board)
Height: 36 in (bottom board)
Width: 11.375 in (bottom board)
Depth: 0.75 in (bottom board)
Inscriptions
on top board:
WALL DRUG / AS TOLD BY
on bottom board:
RED BOOK / MAGAZINE
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