Custer Battlefield Highway Badge, 1920-1930
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Artifact Overview
Founded in 1902, the American Automobile Association (AAA) lobbied for motorist-friendly legislation, promoted road and highway improvements, and encouraged automobile travel and tourism. This AAA badge promoted the Custer Battlefield Highway, which connected Des Moines with Glacier National Park. The 1,500-mile highway passed through Iowa, South Dakota, Wyoming, and Montana.
Artifact Details
Artifact
Badge
Date Made
1920-1930
Location
Not on exhibit to the public.
Object ID
87.135.3
Credit
From the Collections of The Henry Ford. Gift of the Automobile Club of Michigan.
Material
Metal
Color
Gold (Color)
Red
Dimensions
Width: 4.625 in
Length: 3.375 in
Inscriptions
Front: CUSTER / BATTLEFIELD HIWAY / TAKES YOU / TO THE / HEART / OF THE / PLAYGROUNDS / OF / AMERICA / AAA / THIEVES OR / TAMPERERS WILL BE / VIGOROUSLY / PROSECUTED
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