World War I Poster, "Make Every Minute Count for Pershing," 1917

01

Artifact Overview

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact Details

Artifact

Poster

Date Made

1917

Subject Date

1917

Creator Notes

Artwork by Adolph Treidler for the United States Shipping Board Emergency Fleet Corporation, Philadelphia, Pennsylvania.

Collection Title

Location

Not on exhibit to the public.

Object ID

53.5.15.1

Credit

From the Collections of The Henry Ford. Gift of Mrs. D. Dwight Douglas.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height : 28 in
Width: 20.5 in

Inscriptions

Poster reads: MAKE / EVERY / MINUTE / COUNT / FOR / PERSHING / UNITED STATES SHIPPING BOARD / EMERGENCY FLEET CORPORATION Printed at bottom: Issued by the Publications Section, Emergency Fleet Corporation, Philadelphia.