Burger King Toy Story Kids Club Meals Toys, 1995
01
Artifact Overview
Burger King introduced its "Kid's Club" campaign in the 1990s to challenge McDonald's dominance in the children's segment of the fast-food market. The Club targeted children between the ages of 2 and 13. Members received a bi-monthly newsletter that featured games, short articles, and news about promotional toys available at the restaurant.
Artifact Details
Artifact
Toy (Recreational artifact)
Date Made
1995
Place of Creation
Location
Not on exhibit to the public.
Object ID
97.5.88
Credit
From the Collections of The Henry Ford. Gift of Jeff and Marilyn Escue.
Material
Plastic
Metal
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