Postcard, Ford Exhibition Building at "A Century of Progress International Exposition," Chicago, Illinois, 1934
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Artifact Overview
Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exhibit became the most talked-about exhibit of 1934, featuring a central Rotunda designed to simulate graduated clusters of gears. After the fair, this building became an attraction at Ford headquarters in Dearborn, Michigan, until it burned down in 1962.
Artifact Details
Artifact
Postcard
Date Made
1934
Subject Date
1934
Place of Creation
Creator Notes
Printed by American Colortype Selling Company of Chicago and New York, for distribution by Max Rigot Selling Company, Chicago, Illinois.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
85.127.809.2
Credit
From the Collections of The Henry Ford. Gift of the Estate of Stanley H. Cousineau.
Material
Cardboard
Paper (Fiber product)
Technique
Photomechanical processes
Color
Multicolored
Dimensions
Height: 3.5 in
Width: 5.5 in
Inscriptions
Text at upper right of front: Ford Motor Co. Exhibit
Text upper left corner of front: X-162
Text on reverse:
A CENTURY OF PROGRESS / CHICAGO'S 1934 INTERNATIONAL EXPOSITION / The Ford Motor Co. exhibit is truly a "Drama of / Transportation" from the earliest type of vehicles to / those of the present day. The building is 900 feet / long, ten stories high at the center, and is built with / 1400 tons of welded steel in the framework. It is the / largest building ever constructed for a world's fair.
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