Powerhouse, River, and Dam, 1924
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Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. The effectiveness of the ads was due in large part to the specially commissioned artwork that accompanied the descriptive text. The restricted palette employed in the original art was imposed by the "duotone" process used for color reproduction.
Artifact Details
Artifact
Oil painting (Visual work)
Date Made
1924
Place of Creation
Location
Not on exhibit to the public.
Object ID
35.546.3
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Oil paint (Paint)
Canvas
Dimensions
Height: 24.125 in (Painting Height)
Width: 56.125 in (Painting Width)
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Related Content
Set"An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign
- 23 Artifacts
In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.