1919 General Motors Truck Company Advertisement, "1 GMC; 1 Driver, Displace 16 Horses; 4 Drivers; 4 Wagons"

01

Artifact Overview

Horse-drawn delivery wagons remained in use well into the 1920s -- particularly in smaller towns and rural areas. But this advertisement for GMC trucks explains why they ultimately disappeared. Once roads were sufficiently improved, horse-drawn wagons simply could not compete with motorized trucks. While they might cost more up front, trucks were significantly less expensive to operate and maintain over time.

Artifact Details

Artifact

Advertisement

Date Made

21 June 1919

Location

By Request in the Benson Ford Research Center

Object ID

91.0.178.1073

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Dimensions

Height: 10 in
Width: 6.125 in