Silsa Milk Carton, circa 1950
01
Artifact Overview
The quest for a shatter-proof milk container prompted John Van Wormer to patent a paper carton in 1915. Many processors and distributors continued to use breakable glass bottles, but, after 1937, mechanized production made the disposable, wax-coated folded cartons inexpensive and indispensable liquid containers. The iconic design, a box with a gable-end top with a pouring or drinking spout, remains the industry standard today.
Artifact Details
Artifact
Carton (Container)
Date Made
circa 1950
Creators
Place of Creation
Creator Notes
Manufactured for Ex-Cell-O Corporation, Detroit, Michigan, by the Kieckhefer Container Company, Cherry River Division, Delair, New Jersey, Bensenville, Illinois, and Whittier, California, for the Sindicato de la Leche, S. A., Caracas, Venezuela.
Location
Not on exhibit to the public.
Object ID
71.1.1110
Credit
From the Collections of The Henry Ford. Gift of David M. Gwinn.
Material
Cardboard
Metal
Wax
Color
Cream (Color)
Black (Color)
Orange (Color)
Dimensions
Height: 9 in
Width: 3 in
Length: 3 in
Inscriptions
on front of carton:
NO SE ACEPTE / SI LA TAPA ESTA ABIERA / PARA / ABRIRLA / LEVANTESE / AQUI / 946 LITRO / LECHE / PASTEURIZADA / HOMOGENIZADA / SILSA / LECHE VENEZOLANA / DE LA / MAS ALTA CALIDAD / SINDICATO DE LA LECHE, S. A. / CARACAS AVENIDA ATLANTICO / TLFS. - 90739 - 90770 - 90796
on side of carton:
PASTEURIZAMOS SOLAMENTE LECHE / FRESCA DE NUESTROS CAMPOS, / CON TADA SU CREMA. / [...] / TOME LECHE / SILSA / SINDICATO DE LA LECHE, S. A. / CARACAS AVENIDA ATLANTICO / TLFS. - 90739 - 90770 - 90796
on back of carton:
LECHE PASTEURIZADA / UNICO / TIPO / "B" / SILSA / UNICO / TIPO / "B" / .946 LITRO / LECHE / PASTEURIZADA / HOMOGENIZADA / SILSA / LECHE VENEZOLANA / DE LA / MAS ALTA CALIDAD / SINDICATO DE LA LECHE, S. A. / CARACAS AVENIDA ATLANTICO / TLFS. - 90739 - 90770 - 90796
on side of carton:
BORDE DE / SALIDA / HIGIENICO / NO SE PAGAN / ENVASES, NI SE / DA DEPOSITO / POR SU VALOR / [...] / ESTAS SON ALGUNAS DE SUS VENTAJAS! / SINDICATO DE LA LECHE, S. A. / CARACAS AVENIDA ATLANTICO / TLFS. - 90739 - 90770 - 90796
on top folds:
3231 / Pure-Pak / Reg. U. S. Pat. Off. / CONTAINER - A PRODUCT OF / EX-CELL-O CORPORATION / DETROIT, MICH.
on top fold:
Covered / by one or more / U. S. Patent Nos. / 2,025,477 / [...] / 2,329,797 / OTHER PATENTS PENDING / MANUFACTURED FOR EX-CELL-O CORP. BY / KIECKHEFER CONTAINER COMPANY / CHERRY RIVER DIVISION / DELAIR, N. J. BENSENVILLE, ILL. WHITTIER CALIF.
on bottom:
5 H
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