1984 Honda Advertisement, "It Comes with a Conscience"
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Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
August 1984
Subject Date
August 1984
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.14.21.85
Credit
From the Collections of The Henry Ford. Gift of Dr. George S. May.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.063 in
Width: 8.313 in
Inscriptions
Printed under image:
It comes with / a conscience. / Honda has always made good cars. / ...sometimes things get emotional. / ... talk to your dealer first. / Our new program will help to resolve / product-related questions about your / Honda. / ... / You see, Honda / wants you and your Honda to have a long / and happy relationship. It's only right. / HONDA
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