World War I Poster, "The Navy Put 'em Across," 1918

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Artifact Overview

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact Details

Artifact

Poster

Date Made

1918

Subject Date

1918

Place of Creation

Creator Notes

Artwork by Henry Reuterdahl for the United States Navy Recruiting Service.

Location

Not on exhibit to the public.

Object ID

91.0.93.80

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 46 in
Width: 29 in

Inscriptions

Text on poster reads: THE NAVY / PUT 'EM / ACROSS / The Service for Travel / and / Training Ages 17 to 35 / Apply Navy Recruiting Station Artist name in lower right corner of image: H. Reuterdahl / USN / '18
World War I Poster, "The Navy Put 'em Across," 1918