March 1903 Olds Motor Works Advertisement, "No Accidents with the Oldsmobile"

Advertisements for the Curved Dash Olds, built from 1901 to 1907, often focused on the little car's advantages over horse-drawn transportation. This 1903 ad from Harper's magazine cautioned readers that the horse had an uncertain temperament and, if frightened, it could cause accidents. By contrast, the mechanical Oldsmobile gave drivers "a sense of perfect security."