Advertising Poster, "Butler Paper is a Gas," circa 1987
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Artifact Overview
Gas pump globes -- lighted glass spheres perched atop pumps -- first appeared in 1912. They evolved over time from simple ball or pill shapes to elaborate crowns, clover leafs, shells, and other forms. These globes not only attracted customers, they also provided light for pump attendants working at night. Globes disappeared in the 1950s as pump designs and marketing strategies changed.
Artifact Details
Artifact
Poster
Date Made
circa 1987
Subject Date
circa 1987
Creators
Place of Creation
Creator Notes
Published for Butler Paper Company, Livonia, Michigan.
Collection Title
Location
Not on exhibit to the public.
Object ID
88.140.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 25 in
Width: 19 in
Inscriptions
Printed at bottom of paper: Butler Paper is a gas. / 39100 Plymouth, Road, Livonia, MI 48150 (phone)
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Related Content
SetGas Stations
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After falling from favor in the mid-1930s due to their cost and complexity, canopy roofs reappeared over American gas stations three decades later. The transition to self-service pumps required that customers be protected from inclement weather. The mushroom-style canopies at this Mobil station also provided plenty of light for motorists filling up their cars at night.