Trade Card for Lorillard's "Splendid" Plug Tobacco, 1886, "In Fair Weather and Foul"

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Artifact Overview

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact Details

Artifact

Trade card

Date Made

1886

Location

Not on exhibit to the public.

Object ID

90.0.281.24

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 3.125 in
Width: 5 in

Inscriptions

front: CHEW LORILLARD'S "SPLENDID" PLUG TOBACCO IN FAIR WEATHER & FOUL. / THE UNITED STATES STORM & WEATHER SIGNALS DISPLAYED ON RECEIPT OF TELEGRAMS FROM THE METEOROLOGICAL BUREAU. / THE SIGNALS INDICATE THE WEATHER EXPECTED FOR 24 HOURS FROM THE TIME THEY ARE DISPLAYED. NO MATTER WHICH OF THE SIGNALS ARE FLYING LORILLARDS "SPLENDID" PLUG TOBACCO IS THE ONE TO CHEW. back: CHANGES IN WEATHER HAVE NO EFFECT UPON LORILLARD'S "SPLENDID" PLUG TOBACCO / IT IS THE BEST "CHEW" UNDER ALL CONDITIONS OF WEATHER.
Trade Card for Lorillard's "Splendid" Plug Tobacco, 1886, "In Fair Weather and Foul"