Monarch Bicycle Advertisement, "The Ladies' Favorite," 1897

THF207130 / Monarch Bicycle Advertisement, "The Ladies' Favorite," 1897
01

Artifact Overview

This Monarch Cycle Manufacturing Company ad from 1897 touted the company's machine as "The Ladies' Favorite." The arrival of the "safety" bicycle, like the one in the ad, provided women with greater freedom. Women donned less restrictive clothing to mount and pedal the machine. And they could venture, unescorted, farther away from home and family.

Artifact Details

Artifact

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Date Made

1897

Subject Date

1897

Creator Notes

Made for the Monarch Cycle Manufacturing Co., Chicago, Illinois.

Location

By Request in the Benson Ford Research Center

Object ID

87.14.23.1

Credit

From the Collections of The Henry Ford. Gift of G. Donald Adams

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 9.625 in
Width: 6.375 in

Inscriptions

Text reads: MONARCH / THE LADIE'S FAVORITE / "RIDE A MONARCH AND KEEP IN FRONT."