Chevrolet Promotional Thimble, circa 1950
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Artifact Overview
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet used this ca. 1950 thimble giveaway to tout its popular vehicles and for being a sales leader for 18 years.
Artifact Details
Artifact
Thimble
Date Made
circa 1950
Place of Creation
Location
Not on exhibit to the public.
Object ID
86.129.40
Credit
From the Collections of The Henry Ford.
Material
Plastic
Color
Ivory (Color)
Blue
Dimensions
Height: 0.875 in
Length: 0.75 in
Inscriptions
In blue: CHEVROLET. CHEVROLET. CHEVROLET / AMERICAS 18 YEAR LEADER
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