"Fully Automatic Gear-Shifting!," Hydra-Matic Drive for Oldsmobile by General Motors, 1946
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Artifact Overview
New car models, aimed directly at women, boasted everything from comfort and safety features to style options to technological improvements that made car driving easier. Automatic gear shifting was an important technical improvement that appealed to women drivers, as featured in this 1946 advertisement.
Artifact Details
Artifact
Advertisement
Date Made
1946
Subject Date
1946
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.0.178.1615
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Multicolored
Dimensions
Height: 10.125 in
Width: 7.25 in
Inscriptions
Partial text under image: Proved on the Battle Front, Proved on the Home Front / Improved for the 1946 Oldsmobile ... This modern "drive" does / all gear-shifting automatically / through all four forward speeds. ... It gives you new freedom of / action and new ease in handling, / as well as finer performance, / and better gas mileage at cruising speeds. ...
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