Trade Card for Baumgartner & Tindall Dry Goods Store, 1870-1900

Business establishments during the 1870s to 1890s readily embraced illustrations of popular holidays to market their goods and services. Taking advantage of new color printing methods, companies placed these small trade cards in their product packages or sent them to local merchants to distribute. For advertising during the spring, they used images symbolic of the season, such as flowers, eggs, children, birds, and rabbits.