1927 Cadillac LaSalle Advertisement, "Cadillac Welcomes LaSalle, A New Car for Cadillac Homes"

01

Artifact Overview

This 1927 LaSalle ad highlighted its relationship with the established Cadillac brand. The automobile's success led General Motors to create its first Art and Colour Section (later called Styling), appointing LaSalle stylist Harley Earl as director.

Artifact Details

Artifact

Advertisement

Date Made

April 1927

Subject Date

1927

Creator Notes

Made for General Motors Corporation, Cadillac Motor Car Division

Location

By Request in the Benson Ford Research Center

Object ID

91.303.868

Credit

From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 10.063 in
Width: 6.375 in

Inscriptions

Printed on front: CADILLAC welcomes / LaSalle / A New CAR for CADILLAC HOMES...CADILLAC MOTOR CAR COMPANY...Division of General Motors Corporation Handwritten in ink, front, lower edge: NAT. Geographic / Apr. 1927
1927 Cadillac LaSalle Advertisement, "Cadillac Welcomes LaSalle, A New Car for Cadillac Homes"