"Toronado. The All-Car Car for the All-Man Man" Oldsmobile Advertisement, 1968

01

Artifact Overview

Oldsmobile introduced Toronado, a personal luxury car, for 1966. Unlike competitors Ford Thunderbird and Buick Riviera -- or any other American car at the time -- Toronado had front-wheel drive. It was the first front-wheel-drive automobile built in the United States since Cord ended production in 1937. Toronado went through four distinct styling generations, with the last models manufactured in 1992.

Artifact Details

Artifact

Advertisement

Date Made

March 1968

Subject Date

1968

Location

By Request in the Benson Ford Research Center

Object ID

87.14.10.22

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)
Cardboard

Technique

Mounting

Color

Multicolored

Dimensions

Height: 13.25 in
Width: 10.25 in

"Toronado. The All-Car Car for the All-Man Man" Oldsmobile Advertisement, 1968