1910 Baker Electrics Advertisement, "The Aristocrats of Motordom"
THF201757 / 1910 Baker Electrics Advertisement, "The Aristocrats of Motordom"
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Artifact Overview
This 1910 advertisement praised the Baker Motor Vehicle Company's electric cars as the "Aristocrats of Motordom." The ad touted the advantages of Baker electrics. Their vehicles were simple to use, reliable, safe, clean, and elegantly styled -- qualities apparently desired by many well-to-do customers.
Artifact Details
Artifact
Advertisement
Date Made
21 April 1910
Subject Date
1910
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.657.38
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11 in
Width: 9 in
Inscriptions
Text reads in part:
The constant increase in the speed and mileage of Electric motor cars has reached its 1910 maximum in the new Bevel / Gear Shaft Drive Baker Electric Runabout. Refinements in construction have brought the radius of this car to the / point where its dependability upon a charging station has ceased to be a limitation. It will meet every reasonable demand / of the average motorist /.../ It will run an entire season w/o so much as soiling your hands ....
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Related Content
SetElectric Cars for Well-to-do Women
- 11 Artifacts
Clara Ford, wife of Henry Ford, drove this Detroit Electric. In the years before World War I many women chose electric cars because they started instantly without hand cranking and had no difficult-to-shift transmission. The superintendent of the Detroit Electric factory employed his daughter, Lillian Reynolds, to sell to women -- including Clara Ford, who drove this car into the 1930s.