"Time" Magazine, April 6, 1959
THF209286 / "Time" Magazine, April 6, 1959
01
Artifact Overview
George Romney, chairman and president of American Motors Corporation, made waves in the auto industry with his vocal criticism of the large cars he dismissed as "gas-guzzling dinosaurs." He championed AMC's small Rambler American and coined the term "compact car" to describe it. Romney later went into politics and served as Michigan's governor from 1963 to 1969.
Artifact Details
Artifact
Magazine (Periodical)
Date Made
06 April 1959
Subject Date
06 April 1959
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.12.13.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.25 in
Inscriptions
On front cover:
SMALL CARS / Foreign Invasion & Domestic Challenge / AMERICAN MOTORS / GEORGE ROMNEY
Keywords |
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02
Related Content
SetCompact Cars
- 15 Artifacts
Big cars ruled American roads in the 1950s, but some drivers preferred smaller, more fuel-efficient vehicles. They turned to imports or the few American automakers willing to serve what was then a niche market. But soaring gas prices in the 1970s finally pushed compact cars into the mainstream.