"1985 Chrysler Advertisement, "We Make the Most Advanced Family Wagon in America"
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Artifact Overview
In this 1985 ad, Chrysler touted its minivans and their success in leading the industry to a new market segment. Introduced in 1983, Chrysler's minivans catered to baby boomers and their families. The minivan provided van-like space but with car-like drive and comfort. The front-wheel-drive vehicle could seat seven, and its sliding door and low floor provided easy step-in access.
Artifact Details
Artifact
Advertisement
Subject Date
July 1985
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.14.21.52
Credit
From the Collections of The Henry Ford. Gift of Dr. George S. May.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11 in
Width: 16.25 in
Inscriptions
"We make the most advanced family wagon in America. Nothing proves that better than the competition."
Even when we showed them how, they didn't get the message. /
Printed at bottom of page: The New Chrysler Corporation. / We don't want to be the biggest. / Just the best.
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