Willys-Overland Dealer Buttonhook, circa 1916

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This branded giveaway from the 1910s reminded consumers about Willys-Overland vehicles every time they needed to button up.