If a Mother Could Design a School Bus, This Would Be It, 1990

THF275107 / If a Mother Could Design a School Bus, This Would Be It, 1990
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Artifact Overview

Not surprisingly, safety is a long-running theme in school bus advertising. Navistar's International brand promoted the safety of its 3000-series buses in this 1990 ad. The buses were described as reliable, maneuverable, up-to-date, and efficient -- qualities, the ad suggested, that would appeal to any mother.

Artifact Details

Artifact

Advertisement

Date Made

1990

Location

By Request in the Benson Ford Research Center

Object ID

91.348.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11.75 in
Width: 18.75 in

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