Durant Hubcap, circa 1931

01

Artifact Overview

After his second and final forced departure from General Motors, William C. Durant formed Durant Motors in 1921. Closely modeled on GM, Durant's new firm offered a range of brands from the basic Star to the luxury Locomobile. Initial sales were encouraging, but Durant overextended his finances -- just as he had done at GM. Durant Motors was liquidated in 1933.

Artifact Details

Artifact

Hubcap

Date Made

circa 1931

Location

Not on exhibit to the public.

Object ID

53.32.153

Credit

From the Collections of The Henry Ford. Gift of Aluminum Goods Manufacturing Company.

Material

Aluminum (Metal)
Enamel (Fused coating)

Color

Silver (Color)
Black (Color)
Red

Dimensions

Diameter: 9 in
Height: 3.5 in

Inscriptions

obverse: DURANT (shield)