Trade Card for McLaughlin's XXXX Coffee, W.F. McLaughlin & Co., 1892
01
Artifact Overview
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
Artifact Details
Artifact
Trade card
Date Made
1892
Subject Date
1892
Place of Creation
Creator Notes
Product manufactured by W.F. McLaughlin & Co., Chicago, Illinois, Rio de Janeiro and Santos, Brazil. Lithography by Knapp Company, New York.
Collection Title
Location
Not on exhibit to the public.
Object ID
90.0.281.375
Credit
From the Collections of The Henry Ford.
Material
Gilding (Material)
Paper (Fiber product)
Technique
Gilding (Technique)
Lithography
Printing (Process)
Color
Multicolored
Dimensions
Height: 7 in
Width: 4.75 in
Inscriptions
print reads: MCLAUGHLIN'S XXXX COFFEE.
Reverse reads: TWO IMPORTANT QUESTIONS ANSWERED. 1ST. WHY IS MCLAUGHLIN'S XXXX COFFEE GLAZED? 2D. WHAT IS GLAZING COMPOSED OF? COFFEE BEING A VEGETABLE, CONSEQUENTLY POROUS, THE GLAZING SEALS THE PORES AND KEEPS THE COFFEE FOR MONTHS AS FRESH AS THE DAY IT COMES FROM THE ROASTER. THIS IS WHY IT IS GLAZED...W.F. MCLAUGHLIN & CO., RIO DE JANEIRO. CHICAGO. SANTOS. A BEAUTIFUL PICTURE CARD IN EVERY PACKAGE. 15 DESIGNS IN THIS SET.
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