Trade Card for Hops & Malt Bitters, The Great Blood Purifier, 1875-1885

01

Artifact Overview

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact Details

Artifact

Trade card

Date Made

1875-1885

Subject Date

1875-1885

Location

Not on exhibit to the public.

Object ID

84.13.27.24

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Multicolored

Dimensions

Height: 5.25 in
Width: 3.125 in

Inscriptions

Text on front: HOPS & MALT BITTERS THE GREAT BLOOD PURIFIER Sure Cure for LIVER & KIDNEY COMPLAINTS MANUFACTURED BY HOPS & MALT BITTERS CO. DETROIT, MICH. Text on reverse, in part: None Genuine unless Manufactured by the HOPS & MALT BITTERS CO., 136 Larned St. W. DETROIT, MICH....Compounded from the well known Curatives Hops, Malt, Buchu, Mandrake, Dandelion, Sarsaparilla, Cascara Sagrada, etc., combined with an agreeable Aromatic Elixir. THEY CURE DYSPEPSIA & INDIGESTION, Act upon the Liver and Kidneys, REGULATE THE BOWELS...For General Debility, Loss of Appetite, Vitality...They are especially recommended for all the various Complaints and Diseases of Women.../ Stamped in red ink on reverse: FOR SALE BY A.B. LEE, Druggist 453 GRAND RIVER AVENUE NEAR 7TH STREET/