1915 Baker Electrics Advertisement, "A Light Weight Electric of the Very Highest Quality"

01

Artifact Overview

The Baker Motor Vehicle Company advertised its light weight electric car in this 1915 ad. Similar advertisements touted the Baker electric as simple to use, reliable, clean, and elegantly styled -- qualities implied by this ad's artwork. By 1915, however, sales of "electrics" were in decline. Gasoline-powered vehicles with internal combustion engines were dominating the market.

Artifact Details

Artifact

Advertisement

Date Made

14 January 1915

Subject Date

14 January 1915

Location

By Request in the Benson Ford Research Center

Object ID

64.167.657.41

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11 in
Width: 9 in