Swatch Watch, 1984
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Artifact Overview
In the 1980s, adolescent and teen consumers across the world became attracted to a new type of watch called the "Swatch." First-marketed in the U.S. in 1983 the Swatch helped reestablish the Swiss as the world's major watchmaker. This watch was introduced as Generation X began to mature and acquire personal accessories. Swatch watches proliferated because of their aesthetic appeal rather than their functionality.
Artifact Details
Artifact
Wrist watch
Date Made
1984
Place of Creation
Creator Notes
Manufactured by SSIH/ASUAG Holding Company, Biel, Switzerland. Movement by Ebauches s.a., Grenchen, Switzerland.
Location
at Henry Ford Museum in Your Place in Time
Object ID
99.167.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Color
Black (Color)
Dimensions
Length: 9.125 in
Width: 1.375 in
Inscriptions
on watch face: swatch | QUARTZ | SWISS | DON'T | BE | TOO | LATE
on back of face: 4475-P | PATENTED WATERRESISTANT | EBAUCHES SA | SWISS MADE | BATTERY | 11,60x3,10 | 1,55V
Keywords |
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