New Coke Can, circa 1985
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Artifact Overview
Artifact Details
Artifact
Aluminum can
Date Made
circa 1985
Creators
Location
Not on exhibit to the public.
Object ID
98.87.1
Credit
From the Collections of The Henry Ford.
Material
Aluminum (Metal)
Color
Red
Silver (Color)
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“New Coke”: Success or Failure?
Remember “New Coke”? Coca-Cola's revised formula lasted less than three months, but its legacy lives on as a cautionary tale of marketing and branding.