"New Coke" Bottle, 1985-1992
01
Artifact Overview
Artifact Details
Artifact
Soda bottle
Date Made
1985-1992
Creators
Place of Creation
Creator Notes
Manufactured by the Coca-Cola Company, Atlanta, Georgia. Bottled in Phoenix, Arizona.
Location
Not on exhibit to the public.
Object ID
98.87.2
Credit
From the Collections of The Henry Ford.
Material
Glass (Material)
Plastic
Foam (Material form)
Color
Red
White (Color)
Silver (Color)
Colorless
Dimensions
Height: 7.125 in
Diameter: 2.75 in
Inscriptions
NEW! / COKE / TRADE MARK [printed on two sides of foam label]
COCA-COLA / CARBONATED WATER, / HIGH FRUCTOSE / CORN SYRUP / AND/OR SUCROSE, / CARAMEL COLOR, / PHOSPHORIC ACID, / PHOSPHORIC ACID, / NATURAL FLAVORS, / CAFFEINE / GLASS RECYCLES / NO REFILL / COCA-COLA / 16 FL. OZ ... [printed on reverse of foam label]
Keywords |
|---|
03
Related Content
article
“New Coke”: Success or Failure?
Remember “New Coke”? Coca-Cola's revised formula lasted less than three months, but its legacy lives on as a cautionary tale of marketing and branding.