Postcard, Ford Motor Company Exhibit Building, California-Pacific International Exposition, San Diego, California, 1935
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Artifact Overview
Ford's steel, concrete, and glass exhibition building towered above more traditional structures at the 1935 California Pacific International Exposition in San Diego. The Ford Building -- created in the "Streamline Moderne" architectural style by industrial design pioneer Walter Dorwin Teague -- combined clean curves and sharp lines with modern materials, reflecting technological progress in the new machine age.
Artifact Details
Artifact
Postcard
Date Made
1935
Subject Date
1935
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.554.3
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Cardboard
Paper (Fiber product)
Technique
Photomechanical processes
Color
Multicolored
Dimensions
Height: 3.5 in
Width: 5.5 in
Inscriptions
Text on front: FORD EXHIBIT / CALIFORNIA-PACIFIC INTERNATIONAL EXPOSITION / San Diego-- 1935
Text on verso: ...
THE FORD MOTOR COMPANY EXHIBITS AT SAN DIEGO / TELL THE FASCINATING STORY OF HOW A MODERN MOTOR CAR IS / PRODUCED.THEY SHOW HOW THE GREAT FORD FACTORIES CONVERT / RAW MATERIALS INTO FINISHED PARTS FOR THE FORD V-8 CAR AND / THE INTERESTING PROCESSES BY MEANS OF WHICH QUALITY PRO- / DUCTION AND PRECISION MANUFACTURE GO HAND IN HAND /.
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