World War II Poster, "I'll Carry Mine Too! Trucks and Tires Must Last Until Victory," 1943

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Artifact Overview

During the Second World War, all of the national governments of the warring nations used poster campaigns to encourage civilian and military support of the war effort. The advertising technique of these posters followed the innovative style developed during the First World War. By appealing to the viewer's emotions this poster helped the U.S. to rally the home front workers and consumers.

Artifact Details

Artifact

Poster

Date Made

1943

Subject Date

1943

Creator Notes

Artwork by Valentino Sarra for the United States Government Printing Office, Washington, D.C.

Collection Title

Location

Not on exhibit to the public.

Object ID

2000.32.50

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 28 in
Width: 22 in

Inscriptions

Text in middle: I'll carry mine too! Text at bottom of poster: TRUCKS AND TIRES MUST LAST UNTIL VICTORY Artist name lower right corner: Sarra Additional printing on bottom of poster: OWI Poster No.28 Additional copies may be obtained upon request from the Division of Public Inquiries, Office of War Information, Washington, DC / U.S. Government Printing Office: 1943-O-503155 The Office of Defense Transportation /.