Wilbur Dunn Cadillac Dealership Pencil, circa 1930

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Artifact Overview

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. The Wilbur Dunn Cadillac Company used this pencil giveaway to promote the Cadillac brand along with their Jackson, Michigan, dealership.

Artifact Details

Artifact

Graphite pencil

Date Made

circa 1930

Place of Creation

Location

Not on exhibit to the public.

Object ID

86.178.7

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)
Brass (Alloy)
Celluloid (Cellulosic)
Wood (Plant material)
Graphite (Mineral)

Color

Ivory (Color)
Blue
Green
Brown

Dimensions

Height: 3.313 in
Width: 0.438 in

Inscriptions

Side: For a Long Drive / Cadillac / Wilbur Dunn Cadillac Co. / Jackson, Mich.
Wilbur Dunn Cadillac Dealership Pencil, circa 1930