Universal Credit Company Advertisement, "Watch the Fords Go By," circa 1932

In 1928, Ford Motor Company set up the Universal Credit Company (UCC) to finance the sale of its cars. Ford sold the company five years later, but UCC remained a primary financer for buyers of Ford vehicles. UCC created this moveable, attention-grabbing advertisement to promote its services. The heads of the hitchhikers turn to "Watch the Fords go by!" when opened.