1904 Ford Sales Catalog, "The Blue Ribbon Car"

01

Artifact Overview

This 1904 Ford Motor Company sales catalog shows the choices of "blue ribbon" vehicles offered by Ford. Henry Ford set out to create a lightweight and inexpensive vehicle. He continued to improve on these early attempts. Four years later Ford created the vehicle that he envisioned, the Model T.

Artifact Details

Artifact

Trade catalog

Date Made

1904

Subject Date

1904

Creator Notes

Made by O.J. Mulford Advertising Co., Detroit, Michigan, for Ford Motor Company.

Location

By Request in the Benson Ford Research Center

Object ID

92.150.9430

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Blue
Brown

Dimensions

Height: 7.875 in
Width: 4 in

Inscriptions

Text on back cover: The Ford Holds the World's Record On January 12th, on the ice at New Baltimore, Mich., Mr. Ford made a new World's Record on the Ford Machine "999" for a straightaway mile of 39 2/5ths Seconds This is 6 3/5ths seconds faster than the best previous World's Record. Text inside front cover, in part: The same genius and skill which made possible the world famous "999" is shown in the reliability and perfect construction of the Ford Motor Car.